You close the deal, then look at the margin you gave away and cannot explain why you gave it.
Negotiation Essentials
- Sales
- Communication
Most people negotiate on instinct and give away margin they never needed to. This workshop gives you a repeatable process: know your walk-away, map the other side's interests, and trade concessions on purpose.
You leave able to
- Walk in knowing your number and your walk-away
- Trade concessions on purpose instead of conceding under pressure
- Read what the other side actually needs, not what they asked for
- Close an agreement that still holds three months later
- When
- Friday, November 6, 2026 · 9:00 AM – 5:00 PM
- Where
- SEDA Ayala Center Cebu, E-bloc, Cebu City
- Investment
- ₱6,500*
Trusted by teams at
The person at the front of the room
Coach Adrian Ding has spent two decades training sales teams, managers and front-line staff across the Philippines — for banks, insurers, developers, manufacturers and family businesses. He still teaches every public workshop himself.
Nothing in the room is theory borrowed from a book. Every framework in the day has been run with a real team, in a real quarter, against a real number.
20+
Years training professionals
20,000+
Professionals trained in person
Top 500
Philippine companies on the client list
Certified and accredited
- Peak PotentialsTrain the Trainer, 2004
- Genos InternationalEmotional Intelligence, 2017
- INSEADExecutive Education, 2021
- AETAccredited trainer
- CPD CouncilAccredited provider
What the day covers
- 01Preparation: interests, options and your walk-away
- 02Anchoring and the first offer
- 03Trading concessions instead of conceding
- 04Handling pressure, deadlines and silence
- 05Multi-party and internal negotiations
- 06Locking the agreement so it sticks
What’s included
- Printed training manual
- Certificate of completion
- AM & PM snacks plus lunch
- 30-day post-training application mechanism
- Online reunion session with the cohort
Who it’s for: Sales, procurement, account management and business owners who close deals, renew contracts or manage suppliers.
Format: One full day, in person. Paired and group negotiation simulations with debriefs after every round.
What people say after a day in the room
Attendees come from banks, insurers, developers and family businesses — and most arrive because someone in their team came first.
Adrian did not give us a seminar, he gave us a standard. Six months on, the language from that room is still how our managers talk to their teams.
The session paid for itself in the first quarter. Our people left with a process, not just motivation — and the process stuck.
Practical, direct, and clearly built by someone who has run a team himself. Our store leaders finally had words for what good looks like.
Adrian reads a room better than anyone we have brought in. He met our engineers where they were and still moved them.
We have used a lot of trainers. Adrian is the one our leaders still quote by name a year later.
High energy without the fluff. He respected our time and sent everyone back to the floor with something they could use on Monday.
The feedback scores were the highest we have recorded for an external facilitator. Our members asked when he is coming back.
Adrian understands that leadership is service. That came through in every exercise, and it landed with a very senior audience.
Adrian did not give us a seminar, he gave us a standard. Six months on, the language from that room is still how our managers talk to their teams.
Practical, direct, and clearly built by someone who has run a team himself. Our store leaders finally had words for what good looks like.
We have used a lot of trainers. Adrian is the one our leaders still quote by name a year later.
The feedback scores were the highest we have recorded for an external facilitator. Our members asked when he is coming back.
The session paid for itself in the first quarter. Our people left with a process, not just motivation — and the process stuck.
Adrian reads a room better than anyone we have brought in. He met our engineers where they were and still moved them.
High energy without the fluff. He respected our time and sent everyone back to the floor with something they could use on Monday.
Adrian understands that leadership is service. That came through in every exercise, and it landed with a very senior audience.
Before you register
The things people ask us on the phone, answered here so you can decide without waiting on a reply. Anything else — call or text, a real person picks up.
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Friday, November 6, 2026 · 9:00 AM – 5:00 PM · SEDA Ayala Center Cebu, E-bloc, Cebu City · 24 of 30 seats left
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